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Why Your Facebook Ads Might Not Be Working

 

Whether your goal is brand awareness, lead generation or website traffic, with 1.32 billion active daily users, Facebook should be a sizeable part of your marketing strategy. 

Don’t think your customers are on Facebook?

Facebook is the most popular network worldwide and over 50 million businesses use Facebook pages, if you get your targeting correct, I can assure you, your customers will be there.  For any business, selling products or a service, social media a great tool to target your audience both locally and nationally.

57% of consumers say social media influences their shopping, so, can you afford to miss out?

Why is it not generating ROI for your business? We have listed a few things below, which could be why your Facebook advertising isn’t working for you and can help kick start your strategy.

Audience & Demographics

Do you know your audience? Do you have a persona you work around?

Many companies make the mistake of posting to the wrong people, even friends and family who you have invited to like your page, but realistically, are unlikely to buy from you.

If you have not created a persona, the first thing we would recommend is to create a persona, including personality, age, location, here’s a guide to creating the best marketing persona for your business.

Once you have created your persona, you should understand their demographics, interests, fears, values which will enable you to target these areas through your campaigns.

Research is a huge part of understanding your audience to ensure you can get the very best from your social media strategy.

 

Sell, Sell, Sell! 

The reality is, no one likes to be sold to.

Too many businesses make the mistake of selling their products / services through social media, without knowing their customer’s needs. Consumers want a solution, consumers want personality. Too often, companies offer a poor incentive leaving the consumer no drive to purchase.

Through your campaigns, show the benefits of your services, show the solutions your services provide and most importantly, stand out.

 

Advert Visual

The way your advert looks is important, whilst your customers are scrolling through hundreds of posts on their newsfeed, does yours stand out? Does it capture their eye immediately?  

If you are sharing a link from a web page, don’t just use the images used on the web page you are promoting, spruce up your image, add your logo – make it stand out. Your image is just as important as your content.

Include videos where possible, bear in mind when creating videos, your video must make sense without volume, why?  

85% of videos are played with no volume.

No CTA (call-to-action)

One of the biggest mistakes you can make is not including a call to action. Some brands spend time on their content and their visuals but forget to include a call to action.

What is a call to action?

A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action."

So, what can you do to ensure your social media ads work?

Following the steps above, your Ads will start to generate more of a return, ensure you spend some time researching and understanding your audience.

Make your adverts are visually pleasing, even interactive if you can. Remember, don’t be too salesy and always include a call-to-action.

 

If you would like more information or help generating value from your social media marketing, please speak to our experts on 0113 831 3630 or click here to get in touch!

Originally posted October 9 2018

 

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