What is Mobile Marketing?

With 5.15 billion people owning a mobile device and more than half the world’s population being on social media, it’s safe to say that mobile marketing is something your company should be investing in!

So, what is mobile marketing?

Simply put, mobile marketing is an avenue of digital marketing that is specifically aimed at mobile users. But yes, there’s more to it than just that. Mobile marketing is an effective, far reaching and engaging form of digital marketing used by companies and brands around the world, EVERY SINGLE DAY. Whether your company is B2B or B2C, mobile marketing could be an effective tool for you.

In the past, digital marketing didn’t offer many options for companies which is why other marketing options were more popular and effective, but things have changed. Social media has taken over the marketing world and you can capitalise on it. Social media platforms such as Facebook, Instagram and TikTok  are among the many that companies are using to market products and services to their target audiences. These social media platforms are predominately used on mobile devices which means marketing yourself on these platforms is an example of mobile marketing. Other examples are text messages and email campaigns, despite emails being both desktop and mobile friendly, companies need to ensure their emails are optimised for mobile if they want to engage with a wider target audience. Now let’s get to the benefits of mobile marketing, in case you’re still not convinced.

Brand awareness 

Whether you’re an established company or you’re just starting up, mobile marketing is a great way to make people aware of your brand. The more exposure your company gets, the more familiar people will become with the brand, increasing their likeness to use you when they next need the product or services you provide.

Reach

With billions of people using their mobile phones, every second of every day, you know your ads are going to be seen. To make it even better, mobile marketing allows you to use targeted ads so you can select your target audience to ensure your campaigns are being seen by potential customers and clients.

Easy to use

Mobile marketing is all about making things easier for the user. Gone are the days of typing in a website address from a leaflet you got in the post. Today, you can find a product online that links directly to the website, and you can make a purchase there and then.

Feedback and tracking

Mobile marketing is great for tracking user behaviour, targeting users with relevant ads and improving user experience based off feedback. With everything online being instant, you can improve your mobile marketing tactics at any time ensuring they're more effective and helping you reach your marketing goal.

 

Mobile Marketing is one of the most used forms of digital marketing, so if you’re wanting to start or improve your company’s mobile marketing, get in touch with us today.  Call the Digital Marketing experts today on 0113 357 0440 or get in touch via our contact form.

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