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Our Top 10 'Outside-The-Box' Advertising Campaigns

Not heard of guerrilla marketing? Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that generate maximum results.

Sharpie – Interactive Screen Campaign

 Sharpie Guerrilla Marketing Campaign

The screens display a plaster cast of someone’s arm and encourages passers-by to write their message on the screens using imitation sharpie markers.

Copenhagen Zoo - The Copenhagen Bus cover

Copenhagen Guerrilla Marketing Campaign

Giant constrictor snake squeezing complete Copenhagen city bus. Ambient advertisement created by Y&R, Denmark for Copenhagen Zoo. 

Unicef - Dirty Water Campaign

Unicef Guerrilla Marketing

The United Nations agency installed a vending machine in Manhattan’s Union Square in raising awareness about the issue of over 4000 children die daily due to water-borne disease.  Pedestrians who passed through 14th Street and Park Avenue were confronted with a vividly coloured machine that offered bottles of dirty water in several varieties, including typhoid, cholera, dysentery, and dengue.

Kit Kat – Take A Break Bench

Kit Kat Guerrilla Marketing Bench

Nasta/Ogilvy and Kit Kat created a bench that monitors how long you ‘take a break’. If a person sits for over a minute, they were rewarded with a free Kit Kat bar. The Break Machine dispensed over 20,000 Kit Kat bars all over Paraguay. In doing so, Kit Kat reached over 600,000 people via their social media channels.

I don’t know about you, but this makes me hungry! I personally am I huge chocolate lover with a massive sweet tooth, so any excuse for chocolate is a winner for me!


Denver Water – Use Only What You Need

Denver Water Advertising Campaign

The Denver Water ‘Only use what you need’ campaign launched in 2006 with a goal of 22% reduction in water use by the end of 2016.

Now in 2018, water usage has decreased by 30%.

Dominoes Maps Guerrilla Marketing

 Dominoes Guerrilla Marketing Map Campaign

Melting Ice Cream Truck Campaign

Melting Ice Cream Truck

The melting ice cream truck is a sculpture titled Hot With The Chance of Late Storm that was unveiled at the 2006 Sculpture by the Sea in Sydney, by the Glue Society

Mars – Truck Size Campaign

 Mars Bar Truck

Mars transformed this delivery vehicle to promote its "truck size" chocolate bars.


Smoking Cases Blindness Bin

 Smoking Cases Blindless

This ambient advertising campaign was created to make people aware that smoking can cause progressive vision problems and can lead to blindness. The idea is to make people believe that the hole of the garbage bin is a blind eye.

Panasonic - Nose Hair Trimmer Campaign

Panasonic Nose Hair Clippers Marketing

An outside-the-box campaign crated by Outdoor advertisement created by Saatchi & Saatchi, Indonesia for Panasonic. This billboard is built around actual electrical wires and poles to amusingly yet convincingly dramatise the need for the Panasonic nose hair trimmer’s safety cutting system.

Let us know your thoughts on these campaigns, is Guerrilla Marketing part of your strategy for 2019?

Originally posted August 08 2018


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