Tips for Social Media in 2019
Focus on customer service
Social media is the new platform for customer service. Instead of giving a business a call or waiting hours for a company to respond to an email, many companies who are having issues now turn to social media to get help from brands. In fact, 54% of customers prefer social messaging channels for customer care over phone and email.
Promote your social media accounts
Don’t just expect potential customers to know about your businesses social media accounts and search them. If you make it easy for them to like and follow your social media page’s, they will be more willing to do so.
Start promoting your social media accounts t o your potential customers and interact with them. You can add social media icons to your website, tell people to follow you at the end of your blog and promote your website content within your social media marketing.
Pay attention to what’s trending
One of the best ways to create a bigger social media audience is to piggyback on popular social media trends. This will get your profile in front of a ton of users who didn’t know about your business before seeing your post. On twitter, you can see daily top trending hashtags, this helps to create fun posts that people can engage with, but you should also make sure you post content that focuses on your products or services daily.
Actively engage with your audience
As I have mentioned previously, engagement is an important factor of social media marketing. Your social media account needs to become a community. That means when someone comments on your posts, you should reply to them. You can show appreciation to your customers by thanking them and sharing their content. Engaging with your followers will not only increase your social media presence, but help you develop real relationships with your customers.
Get your demographics right!
Facebook has recently cracked down on how businesses showcase their content to its users, resulting in companies having little choice but to spend money on Facebook advertising to reach their audience. This may sound scary, but trust me, its works! With Facebook advertising, you can really target your audience with some highly effective tools, but first, you need to know what your demographically audience is. What do your customers look like? What are their interests? What devices do they browse social media channels on? What time of day are they most active online? All these things can be targeted and have proven to generate more ROI than organic Facebook marketing.
Use a digital marketing agency
If you want to start or improve your social media presence, you need to post on social media often and at the optimal times and to the right audience for your business. Optimal times depend on your business and can be established through strategic time period research. As a business owner, all this social media posting, engaging, sharing, targetting and so on can become very time consuming. So, why not hire someone else to look after your social media for you?
Here at Trio Media, we focus on ROI, so whatever you pay us to do your social media, we will make you that and more back in enquiries as well as improve your brand awareness.
If you are interested in social media management, contact us today on 0113 831 3630 or email email@example.com
Originally posted November 27 2018