Social Media Trends Worth Paying Attention Too
1. Influencer Marketing
The trend of advertising through social media personalities has been increasing and is a very effective technique that you need to focus on. Potential customers tend to engage more with your products if recommendations are coming from other people that they already trust. You could for example send your products to a popular youtuber or famous television reality stars who people can relate to so that they can advertise your products, of course, the bigger the profile, the bigger the investment but influencers can have a huge effect on promoting your brand to their customers.
2. Personalised Advertising
The ads that you see when you are scrolling through your social media are according to your overall searches and this is generated from personalised marketing. This advertising technique doesn’t annoy a potential customer because the ads are to do with things that they are interested in. Hashtags make it easier for companies to do this sort of marketing because it means that they can target a specific audience.
3. Mobile Compatibility
Mobiles have been taking over desktops for quite a while now and are expected to take them over completely in years to come. Most people are searching for things quickly, so will use their mobile instead of loading up the laptop or computer. The mobile compatibility of your website is completely necessary if you don’t want to be left behind. According to statistics, more than two thirds of searches on Google are coming from a mobile device. Marketing on a mobile is more convenient because they are initially made for mobile and tend to provide more of a proper view of the product without the need to zoom in and scroll left and right to just finish a sentence. Whatever your advertising campaigns are about, make sure they are mobile compatible!
4. High Engagement Rates Between Brands and Consumers
Consumers love to share personal accomplishments on social media, but they also enjoy getting responses from brands. Brands are quickly realising the impact engagement on social media and creating relationships instead of just treating social media as a platform to sell their products. It is essential to keep your followers happy by providing a network where they can reach you. In 2019 its going to continue to be about making relationships and providing feedback when users need it the most.
According to Instagram, at least 80% of its users already follow a brand on their network.
5. Chatbots on Websites
Incoming social media messages need a response. But what if your organisation receives a lot of messages and the messages you are receiving are quite similar? Brands have found an answer to this and it is chatbots. A chat bot is a computer program that simulates human conversation, or chat through artificial intelligence. On Facebook Messenger alone, there are more than 100,000 chatbots in use to gather information and give product guidance. Chat bots on Facebook have been shown to increase productivity by up to 3.5 times.
If you would like any help with your social media strategy, ready for 2019, please do get in touch on 0113 831 3630 or email us here.
Originally posted November 14 2018