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Nine tips to networking

After an exciting first year at Trio Media, the summer is finally upon us, and so is networking season - events, parties and general shin-digs. The team in our Leeds office is growing, and so are our expertise.

As we get ready to set off to various meetings and networking events, we thought... hey! Why don't we share our top tips for effective networking? It doesn't have to be a top source for lead generation, and if you force it, it will never be.

So, what can you do to get the most out of networking without breaking a sweat?

1. Keep calm and don't feel guilty for not keeping in contact with every single person you meet and/or exchange business cards with. They won't expect it and there's nothing to feel bad about with your busy schedule.

2. Maintain honesty - don't fall into the trap of making false promises because you find it awkward to decline offers in person.

3. Focus on giving rather than getting - ideally recommend something that can help them, even if it's nothing to do with what you do. This way you will build the strongest type of mutually beneficial relationship.

4. Be proactive - you shouldn't hesitate to take action right away, for example, adding your new connection on LinkedIn whilst you're still there!

5. Attend what actually interests you - there's nothing worse than dragging yourself to a boring event solely because it's the 'done thing'.

6. Make friends - you're much more likely to be successful if you're genuinely interested in the people you're connecting with. Make friends, not business connections.

7. Give your absolute full attention to the person you're speaking to - try very hard not to be distracted by others in the room. The last thing you want to to come across as rude or disinterested.

8. Listen twice as much as you speak - think about it! The most interesting people to speak to are the people who listen and are interested in what you have to say.

9. Don't push your business or methodology - this is so important. If you really see an opportunity and can't help yourself, it's best to ask questions that lead to where you want to go, rather than jumping right in for the kill.

Networking isn't rocket science or a delicate art, if you're relaxed and confident. Think about how you'd like to be approached, how you'd like someone to speak to you - and go with that! Treat others as you'd like to be treated and don't go in for the hard-sell.

So, what are you waiting for? Get your best shirt on and go get 'em!


Originally posted May 10 2018


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