Digital Marketing News Round Up: May 2021

At Trio Media, we feel it’s important to keep on top of the latest digital marketing news and trends so we can continue to develop as a business and keep our clients informed too.

That’s why we’ve rounded up some of the most intriguing digital marketing stories and news from May 2021.

Social media

Instagram looks to incentivise Instagram Reel creators

Instagram is working on a new ‘bonuses’ payment option to encourage people to make more Instagram Reels. This is interesting because Snapchat has a similar feature called Spotlight and this demonstrates how Instagram is trying to be at the forefront of consumer attention.

Facebook launches live shopping experiences 

Facebook has unveiled a new live shopping feature that can be utilised by fashion and beauty brands. Known as Live Shopping Fridays, the brands who’re participating can show how their products work in real-time and it’s a great step forward for eCommerce marketing.

It’ll be interesting to see how this feature develops in the future and what other industries it opens up to.

Twitter working on Twitter Blue 

Twitter plan to release a new feature called Twitter Blue, which provides add-on benefits for Twitter users. This includes categorising saved Tweets into topic folders and having access to an ‘undo’ feature that allows users to remove Tweets within an allotted period of time.

There’s also the expectation that Twitter will roll out similar subscription models called Twitter Red and Twitter Green in the future.

SEO  

Google reveal new conversational model

Google has announced the creation of a new conversational model called Language Model For Dialogue Applications (LAMDA). This framework is designed to provide an open-ended conversation with a consumer without needing to repeat information.

LAMDA is different from other models in that it will be able to provide more specific responses to product queries and information searches.

This could have a profound impact on SEO and may force businesses to shift how they make products and services discoverable in search engines.

Google’s Page Experience Update is coming to desktop

Google is set to launch their new Page Experience Update on mobile and desktop in the near future.

This algorithm change will put a greater priority on how users interact with a website, and it may affect how websites rank in search engines.

Google’s Webmaster Trends Analyst reveals the links between SEO and website ranking changes

John Mueller, Google’s Webmaster Trends Analyst, recently went into detail about how SEO can impact website ranking in different areas. The topics he covers include SEO and Google ads, how Google may respond to a ranking change and more.

Check back soon for our next round up of the top news stories from the world of digital marketing. In the meantime, we’re happy to help you create a successful digital marketing strategy and to find out more get in touch on 0113 357 0440.

 

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