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Could Google's New Security Standard Lose You Customers?

Over two years ago, Google made a pledge: it promised to name and shame websites with unencrypted connections, a strategy designed to spur web developers to embrace HTTPS encryption to provide a secure browsing experience for users. 


Is your website ready?


With the launch of the new Chrome 68, Google now will call out sites with unencrypted connections as “Not Secure” in the URL bar. Some websites may even provide a rather scary warning to users advising them to step back, this website is not safe!

 None Secure Websites HTTPS

This could result in many users deciding to head ‘Back to Safety’, and ultimately, visiting another site. If you haven’t got a secure website, your customers are likely going to be opting to visit your competitor’s websites instead. Consumers are more likely to visit a website that gives reassurances regarding the safety of the connection.


What should you do to ensure you don’t lose out?


The first thing you need to do is get clued up on what makes a connection secure, and how you can test your website.

What is SSL?


SSL (Secure Sockets Layer) is a standard security protocol which establishes encrypted links between a web server and a browser, ensuring that all communication that happens between a web server and browser(s) remains encrypted.



Does your website use HTTPS security encryption?


What is HTTPS?


HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users' connections to your website, regardless of the content on the site.


If your website is showing as not secure, you could create a bad first impression, lose customers and revenue.


Would you enter your details on a website with an insecure connection?

Would you provide your payment details? 


Hackers could see the information shared between you and your customers.

Check your website today by simply typing your web address into the Chrome browser to see if it is secure. If you do not see a locked padlock next to your web address, then you need to take action as soon as possible.

If you do not have a secure website, or have concerns about if your website is encrypted or not, please speak to us on 0113 831 3630 or email


Originally posted September 21 2018


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