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Latest news from Trio Media

Digital Marketing Insights And Celebrations: Join Trio Media At Leeds Digital Festival 2021

From digital marketing insights to how to optimise your website, Trio Media is excited to be involved with Leeds Digital Festival. Find out more.

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Trio Media’s Top Book Recommendations

Looking to add to your book collection? Check out the Trio Media team's list of book recommendations

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6 Tips For Supercharging Your Email Marketing Strategy

Email is one of the most valuable digital marketing channels you can use. Improve your email marketing strategy with these tips.

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Digital Marketing News Round Up: August 2021

Check out the latest digital marketing stories in our August 2021 round up blog. There's a lot going on in the social media world!

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Trio Media’s Top Website Optimisation Tools

 At Trio Media we use a variety of tools for creating eye-catching websites, we've compiled are our top website optimisation platforms in this blog.

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How To Build A Powerful TikTok Marketing Strategy

 TikTok is a vital platform to include in your video marketing strategy. Read our blog to discover some practical tips.

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Examining The Top Digital Marketing Trends In The Healthcare Sector: July 2021

Digital marketing has become crucial to success in the healthcare industry. Check out these top trends and how you can leverage them.

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Digital Marketing News Roundup: July 2021

July 2021 has been a jam-packed month of intriguing digital marketing stories. Read our round up to learn what's been going on in social media and more.

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Meet The Team: Jamie Ryder

It's time for another Meet The Team interview and today we're catching up with content manager Jamie Ryder. Find out more about his story.

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4 New Twitter Features You Need To Know About

2021 is shaping up to be a benchmark year for Twitter with a host of new features. In this blog, we've rounded up five of the most interesting new Twitter features.

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How To Overcome The Challenges Of International SEO And Expand Worldwide

Search engine optimisation (SEO) is a valuable digital marketing discipline for growing your business and there are many ways to go about leveraging it for ongoing success. This is especially true when looking to expand into new countries and then it becomes a case of developing an international SEO strategy.

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Trio Media Wins Web Design Service Of The Year Yorkshire Award!

We’re pleased to announce we’ve won the Web Design Service of the Year 2021 award as part of the Corporate Livewire Yorkshire Prestige Awards. Read on to find out more about the award and why we’re proud to have earned it.

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6 Tips For Creating An Epic Ecommerce Strategy In 2021 And Beyond

In 2021 and beyond, eCommerce will continue to grow. In this blog we share some valuable tips on how to build a strategy for your eCommerce business.

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Digital Marketing News Round Up: June 2021

The digital marketing industry is always changing and we've put together a round up of sector stories for June 2021. We cover Instagram releasing Reel Ads, Pinterest testing virtual Ads and much more.

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5 Dynamic Digital Marketing Tips For Supercharging Your SaaS Business Growth

Having a strong digital marketing strategy ensures SaaS brands can connect with more customers. We’ve put together five SaaS marketing tips for growing your digital presence and connecting with more customers.

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Meet The Team: Nichola Young

It’s time for another Meet The Team interview and today we’re putting the spotlight on account executive Nichola Young. Have a read here. 

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5 Spectacular Tips For Creating An Effective Social Media Strategy

Building a social media strategy is essential to online business growth. We've rounded up five helpful tips which can help you grow your business online. 

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How To Optimise Your Website For Voice Search

When it comes to optimising your website, there’s a lot of things you need to consider and a factor that should be at the top of the list is voice search. Find out how to optimise your website for voice search in this blog. 

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Digital Marketing News Round Up: May 2021

We’ve rounded up some of the most intriguing digital marketing stories and news from May 2021. We explore Twitter features, Google algorithm updates and much more.

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Why eCommerce Brands Should Invest In Shopify As A Website Platform

The eCommerce industry is one of the fastest-growing industries on the planet. In this blog, we explore what the benefits of Shopify are and how it can supercharge eCommerce growth. 

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Meet The Team: Darren Lennox 

In the latest edition of Meet The Team we put the spotlight on account executive Darren Lennox. Find out more about Darren's story and an interesting titbit about how he once ended up playing poker for a living. 

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5 Tremendous Tips For Building A Successful Content Marketing Strategy

It's imperative that brands have a content strategy in place to connect with new customers and drive leads. Check out these five helpful tips for creating content that will resonate with your audience. 

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Trio Media's Guide To Inspirational Podcasts 

At Trio Media, we love listening to podcasts and we've come up with a list of podcasts that we think are inspirational and reflect our individual interests. Read the blog here. 

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6 Social Audio Platforms You Need To Be Aware Of 

Social audio apps are being touted as the next big thing in digital marketing and here are the platforms that are leading the charge towards voice marketing. Discover what these apps are in our blog. 

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Why You Should Hire A White Label Content Marketing Agency

A lot of time and resources are devoted to planning and writing exceptional content for your clients. Take away that pressure with a white label content marketing agency who can handle all of the planning and execution for you. Read our blog to find out more about the benefits of white label content writing. 

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Why Instagram Reels Should Be A Part Of Your Digital Marketing Strategy 

Instagram is an essential social media platform for using in your digital marketing efforts and Instagram Reels plays a vital role in this process. Read our blog to find out how you can harness the full potential of Instagram Reels.

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Help Rainforest Trust UK Stop Climate Change On Earth Day 2021

At Trio Media, helping to create a more sustainable future is something we’re passionate about and we recognise that climate change and deforestation continue to be worldwide issues that must be addressed. We're proud to support Rainforest Trust UK in their mission on Earth Day 2021 and our blog showcases how you can help too. 

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Meet The Team: Colleen Kelly 

The Trio Media team is made up of a wonderful mixture of creatives and marketers who’re passionate about digital marketing. We'd like to introduce you to our account manager Colleen Kelly. Check out the blog to learn more about her story and what inspires her in the digital marketing sector! 

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5 Digital Marketing Trends Shaping Construction In 2021 & Beyond

The construction sector is one of the most dynamic industries in the world and digital marketing will continue to be important in the sector. Read our blog to discover five key trends that should be tapped into. 

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6 Awesome SEO Tips For Building Brand Awareness

When it comes to getting your brand in front of more people, Search Engine Optimisation (SEO) is a valuable asset to use inin your digital marketing tool kit. Read our blog to discover six tips for building an effective SEO strategy. 

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How To Promote Your Telehealth Service With A Successful Digital Marketing Strategy 

In the world of healthcare, few trends have risen as quickly as telehealth in recent memory. Lockdowns caused a massive increase in the number of patients seeking online consultations from the NHS in 2020, jumping from 25% to 71%. Read the full blog here. 

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5 Phenomenal Benefits Of Video Marketing For Your Business 

The rise of video continues to be a hot topic in the world of digital marketing, with a recent survey highlighting that people are watching an average 18 hours of online video per week and the usage is likely to continue in 2021 and beyond.  Read our blog to find out more!

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Happy International Women's Day from Trio Media

For International Women's Day 2021, we've listed some of the most inspirational women in the digital marketing space. Learn more on our blog!

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Partnering with Rainforest Trust UK to Support Sustainability

Sustainability is a cause that we wholeheartedly support at Trio Media, which is why we partner with organisations like Rainforest Trust UK to be able to create a more sustainable future.

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5 Online Resources for Improving your Digital Marketing Skills

There’s a huge range of digital marketing resources out there to help develop new skills. Whether you want to become a social media marketing superstar or content strategy expert, here are five of the best resources to tap into for upping your digital marketing game.

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How long does it take for SEO to work?

One of the most common questions that gets asked in the digital marketing world is ‘how long does it take for SEO to work?’ The answer will depend on a number of factors and can vary depending on what you’re trying to achieve.

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Get to know the CEO of our Award Winning Digital Marketing Agency - Meet Claire Daniels

Meet Claire Daniels, winner of CEO of the Year 2020 and leader of award winning digital marketing agency based in Leeds, Trio Media. Find out more about how Claire's experience helps us to be a marketing agency with a difference and learn Claire's go-to karaoke song!

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LinkedIn Stories

LinkedIn has been teasing its users with the idea of stories and it has now been rolled out in the UK. The new feature was launched a few days ago and users are jumping on board. Here’s what you need to know…

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Join us at Leeds Digital Festival 2020

We're in the middle of a turbulent year, but that's not stopped business in moving forward and Leeds Digital Festival is still going ahead. We're delighted to say that we're involved in three separate events this year, so we hope to have you join us - virtually! 

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What is Mobile Marketing?

With 5.15 billion people owning a mobile device and more than half the world’s population being on social media, it’s safe to say that mobile marketing is something your company should be investing in!

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Instagram Reels Has Launched

Last night Instagram Reels launched and it’s making headlines around the world. This reminds us of 2016 when Instagram stories was released in rivalry with Snapchat and statistics showed that Instagram stories has double the users of Snapchat within only a few months. If Instagram has proven anything, it’s that it is always up for a challenge!

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TikTok For Business is LIVE

TikTok has released TikTok for Business giving companies the opportunity to engage with the TikTok community and get their brand out there in one of the most creative ways available online. Similar to Instagram and Facebook stories, TikTok encourages ‘live’, authentic content by having music and editing elements inbuilt making editing and creating just what you need, easier.

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11 Simple SEO Tips To Get Your Website To The Top Of Google

Search Engine Optimisation, or SEO, can seem like a bit of a dark art to those who don’t practice it. The utopia for many organisations is to find their website at the top of Google, however the method of how to get it there can seem scary and unmanageable. We’ve listed below our top 11 SEO tips to get your website to the top of Google, based on our tried and tested SEO techniques.

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Why can't I see my Google reviews?

On a recent update from Google, they said that during these unprecedented times, some of their services may have temporary limitations whilst they prioritise the health of their staff. Therefore, Google reviews have been disabled as they do not have the resource to complete the review process. 

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We're giving away 3 months free marketing!

Are you a small business owner or director, worried about the ongoing coronavirus pandemic and how your business will be affected? We're looking for a business who we can help by providing our marketing services for free for the next 3 months! 

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Get Your Business Online Quickly

During the global coronavirus pandemic, we're helping businesses by providing our marketing and web design services on a non-profit basis. Find out more in our latest post. 

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3 Digital Marketing Tips During the Coronavirus Outbreak

In this time of uncertainty and with many people working remotely this could be the perfect time to review your marketing strategy.

Everyone has been faced with huge change. Remote working is becoming a necessity and will likely become normal practice for companies in the future. To keep productivity high and to ensure business communication doesn’t become stunted, digital marketing will be key.

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Wordpress vs HTML5: Which is best for SEO?

As both a website design agency and a SEO agency, we constantly have to think about the individual needs of our clients and the right route to go down for their long-term marketing strategy.  Inevitably, SEO comes up a lot of the time, as it’s still one of those marketing activities that everyone knows they need but don’t know much about. Find out more in this blog. 

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Help Us Become An Award Winning Agency

We’re delighted to have been nominated for a variety of awards this year! Everyone at Trio Media has been working super hard across all things digital and it feels great to be acknowledged for our work. We would love your support! Help us become an award-winning agency by casting your vote!

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3 Last minute Marketing Tips for Black Friday 

Businesses have already started promoting their Black Friday sales with most already running deals ahead of the day. So how do you keep up and stand out? If you feel like you’re too late to the Black Friday party and can’t compete, don’t panic! Here’s 3 tips that won’t take heaps of time and will gain exposure and conversions on Black Friday.

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The Top 10 Emojis to Use in Marketing 🐙 

Ever wondered whether you should be using emojis in your marketing? Do you wonder whether you're getting it right when it comes to social media marketing, tone of voice and your overall positioning and messaging? We really enjoyed reading this article from Hubspot: These Emojis can Increase Click-Through Rates, According to New Data, which explains which emojis you should be using to get more engagement and click-throughs. 

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3 Creative Social Media Tools Businesses Need to Succeed

Social Media is one of the best ways to gain exposure and grow brand awareness. But, to get shared, liked or even noticed you need to stand out, and text alone doesn’t do it. Luckily you don’t need to be a graphic design genius to succeed when it comes to social media. You just need the best tools for the job.

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Making A Splash: The Trio Re-Branding Journey

As a marketing agency, you often find that your own marketing and branding comes last in your list of priorities. Like the age old saying of a builder’s house is never finished, the same goes for any other industry. But, as goes another popular saying – no rest for the wicked – we decided to roll up our sleeves and crack on with a company re-brand.

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Are You Making the Most of Instagram?

Instagram has 1 billion monthly active users and more than two million companies use Instagram ads to reach audiences. Should you be using them too?

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7 Mobile Marketing Tips to Drive Sales

If you’re anything like me, you rely on your mobile to accomplish most of your daily tasks. When it comes to shopping, as with most consumers, it begins and ends with my smartphone. Let’s look at 9 things your business could do to drive sales in 2019.

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What do your brand colours say about your business? 

When it comes to your brand, your logo and brand colours are the first thing your customers will remember you by. Here we look at what colours mean, how comsumers are influenced by brand colours and which big brands are using what. 

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Tips for Social Media in 2019

Check out our social media tips for 2019.

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Social Media Trends Worth Paying Attention Too

What should you be paying attention to on social media? Here is a list of 5 trends you could be missing out on.

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Go Paperless: Improve Your Marketing & Save the Planet

We live in a world where we have never been more aware of the impact we’re having on the planet. From long hot summers to everlasting winters, there is no denying that the climate is changing.

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Is Your Website Scaring Your Customers Away? 

A potential customer may come across your website on Google. They then click on it and see a cluttered homepage with bad navigation and broken links. This sort of website is enough to frighten any potential customers away and they could easily click back on to Google and find another website, often, your competitors!

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‘New Year, New Website, New Heights!’

For many, the end of the year brings some well-earned time for relaxing, celebrating with friends and family, getting cosy beside the fire watching classic films and far too much gin! For business owners, the end of year brings time to analyse your business model, yearly statistics, figures and goals for the coming year.

Is a new website part of your 2019 strategy? If not, here’s why it should be.

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Female Entrepreneurs celebrate rapid growth, as Leeds based Digital Agency celebrates 1st year of success!

Trio Media are a young, creative digital agency who have leaped to success since their launch in October 2017; helping over 70 Yorkshire based companies increase their sales through online marketing.

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My Marketing Journey

I have now been here for six months, learning about all the different jobs associated with digital marketing and how a digital marketing business works. I wanted to write a blog discussing what I have learnt over the first six months and what I do on a day to day basis, so that you can understand more about the role just in case you are thinking about starting a career in digital marketing yourself.

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Why Your Facebook Ads Might Not Be Working

Whether your goal is brand awareness, lead generation or website traffic, with 1.32 billion active daily users, Facebook should be a sizeable part of your marketing strategy.

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As Fifa 19 Launches, How Is Your Brand Development?

The FIFA game series is one of the most popular in the world, so it’s that time of year again, no not Autumn, FIFA 19 is out this week! A new version of the game has been released every year since 1993…so how do EA create such a buzz around it every year? 

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Could Google's New Security Standard Lose You Customers?

Is your website ready?

With the launch of the new Chrome 68, Google now will call out sites with un-encrypted connections as “Not Secure” in the URL bar. Some websites may even provide a rather scary warning to users advising them to step back, this website is not safe!

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Top 10 'Outside-The-Box' Advertising Campaigns

Not heard of guerrilla marketing?

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that generate maximum results.

Here's a shortlist of our Top 10 Favourite Guerrilla Marketing Campaigns.

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Yorkshire Deals for Yorkshire Businesses!

In celebration of #YorkshireDay, we are offering exclusive discounts for all Yorkshire Businesses!

Whether it is a new website you are looking for, or monthly SEO to help your organic business presence, speak to our team TODAY!

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Social Media: A World Cup Winning Strategy

Whether the focus is on Gareth Southgate’s waistcoat or your latest product, the aim of the game is to get people talking.

With 83% of the adult population now using social media, can your business afford to not be on it?

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My First Week As a Digital Marketing Apprentice

I decided I wanted to do Digital Marketing when studying Business at A Level and the Marketing module really interested me. I really like the idea of using my own ideas to promote either a product or a service.

So here's a bit of insight into what my first week included and what I learnt. 

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Simple SEO tips to help your business rank higher on Google

One of the best ways to make your website work for your business is through search engine optimisation – it’s integral to ensure that you are doing all that you can to give your site the best chance of being found on Google and other search engines.

Content is King – or Queen!

The originality of the content on your website is key – this gives you the opportunity to show off your expertise in your industry. Whilst this doesn’t have to be state of the art by any means it’s better to strive to make your content on your site stand out and be as targeted as possible, honing in on a particular area if possible.

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How to use keywords for SEO: Improve your Google ranking with these free tools

You want to use keywords as efficiently and effectively as possible – without comprising the great content on your site. The trick is making yourself standout, and here’s 5 ways to get started:

Utilise Google’s Keyword Planning Tool
Using this tool allows you find out what people are searching for and which terms are getting the most traffic. Simply enter the terms and keywords that you think will produce relevant search results and Google will provide you with synonyms, related terms and a guide to how often those search terms are used.
Remember that you don’t just have to add the ‘most searched’ terms to your site. Use as many as possible, but without turning your web-copy into a list of keywords!

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Nine tips to networking

After an exciting first year at Trio Media, the summer is finally upon us, and so is networking season - events, parties and general shin-digs. The team in our Leeds office is growing, and so are our expertise.

As we get ready to set off to various meetings and networking events, we thought... hey! Why don't we share our top tips for effective networking? It doesn't have to be a top source for lead generation, and if you force it, it will never be.

So, what can you do to get the most out of networking without breaking a sweat?

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DIY Websites - The False Economy

At Trio Media we're used to having the same conversation with small business owners about their web presence. As a small business owner, you may now have a website that you feel is not too bad. You may also be sick of marketing types telling you that your website is important as it ‘says everything about your brand’.

But, the truth is - they're right! You can get away with creating a decent-looking website with a DIY website builder such as Squarespace or WordPress - but that's all it will ever be… a DIY job. Unfortunately, producing your own website can be very time consuming and, because you're the one who has to update it, it can feel like a constant work in progress. It’s easy to critique your own work and branding choices, causing you to re-model the website again and again and again.

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