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Latest news from Trio Media

Social Media Trends Worth Paying Attention Too

What should you be paying attention to on social media? Here is a list of 5 trends you could be missing out on.

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Go Paperless: Improve Your Marketing & Save the Planet

We live in a world where we have never been more aware of the impact we’re having on the planet. From long hot summers to everlasting winters, there is no denying that the climate is changing.

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Is Your Website Scaring Your Customers Away? 

A potential customer may come across your website on Google. They then click on it and see a cluttered homepage with bad navigation and broken links. This sort of website is enough to frighten any potential customers away and they could easily click back on to Google and find another website, often, your competitors!

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‘New Year, New Website, New Heights!’

For many, the end of the year brings some well-earned time for relaxing, celebrating with friends and family, getting cosy beside the fire watching classic films and far too much gin! For business owners, the end of year brings time to analyse your business model, yearly statistics, figures and goals for the coming year.

Is a new website part of your 2019 strategy? If not, here’s why it should be.

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Female Entrepreneurs celebrate rapid growth, as Leeds based Digital Agency celebrates 1st year of success!

Trio Media are a young, creative digital agency who have leaped to success since their launch in October 2017; helping over 70 Yorkshire based companies increase their sales through online marketing.

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My Marketing Journey

I have now been here for six months, learning about all the different jobs associated with digital marketing and how a digital marketing business works. I wanted to write a blog discussing what I have learnt over the first six months and what I do on a day to day basis, so that you can understand more about the role just in case you are thinking about starting a career in digital marketing yourself.

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Why Your Facebook Ads Might Not Be Working

Whether your goal is brand awareness, lead generation or website traffic, with 1.32 billion active daily users, Facebook should be a sizeable part of your marketing strategy.

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As Fifa 19 Launches, How Is Your Brand Development?

The FIFA game series is one of the most popular in the world, so it’s that time of year again, no not Autumn, FIFA 19 is out this week! A new version of the game has been released every year since 1993…so how do EA create such a buzz around it every year? 

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Could Google's New Security Standard Lose You Customers?

Is your website ready?

With the launch of the new Chrome 68, Google now will call out sites with un-encrypted connections as “Not Secure” in the URL bar. Some websites may even provide a rather scary warning to users advising them to step back, this website is not safe!

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Top 10 'Outside-The-Box' Advertising Campaigns

Not heard of guerrilla marketing?

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that generate maximum results.

Here's a shortlist of our Top 10 Favourite Guerrilla Marketing Campaigns.

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Yorkshire Deals for Yorkshire Businesses!

In celebration of #YorkshireDay, we are offering exclusive discounts for all Yorkshire Businesses!

Whether it is a new website you are looking for, or monthly SEO to help your organic business presence, speak to our team TODAY!

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Social Media: A World Cup Winning Strategy

Whether the focus is on Gareth Southgate’s waistcoat or your latest product, the aim of the game is to get people talking.

With 83% of the adult population now using social media, can your business afford to not be on it?

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My First Week As a Digital Marketing Apprentice

I decided I wanted to do Digital Marketing when studying Business at A Level and the Marketing module really interested me. I really like the idea of using my own ideas to promote either a product or a service.

So here's a bit of insight into what my first week included and what I learnt. 

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Simple SEO tips to help your business rank higher on Google

One of the best ways to make your website work for your business is through search engine optimisation – it’s integral to ensure that you are doing all that you can to give your site the best chance of being found on Google and other search engines.

Content is King – or Queen!

The originality of the content on your website is key – this gives you the opportunity to show off your expertise in your industry. Whilst this doesn’t have to be state of the art by any means it’s better to strive to make your content on your site stand out and be as targeted as possible, honing in on a particular area if possible.

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How to use keywords for SEO: Improve your Google ranking with these free tools

You want to use keywords as efficiently and effectively as possible – without comprising the great content on your site. The trick is making yourself standout, and here’s 5 ways to get started:

Utilise Google’s Keyword Planning Tool
Using this tool allows you find out what people are searching for and which terms are getting the most traffic. Simply enter the terms and keywords that you think will produce relevant search results and Google will provide you with synonyms, related terms and a guide to how often those search terms are used.
Remember that you don’t just have to add the ‘most searched’ terms to your site. Use as many as possible, but without turning your web-copy into a list of keywords!

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Nine tips to networking

After an exciting first year at Trio Media, the summer is finally upon us, and so is networking season - events, parties and general shin-digs. The team in our Leeds office is growing, and so are our expertise.

As we get ready to set off to various meetings and networking events, we thought... hey! Why don't we share our top tips for effective networking? It doesn't have to be a top source for lead generation, and if you force it, it will never be.

So, what can you do to get the most out of networking without breaking a sweat?

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DIY Websites - The False Economy

At Trio Media we're used to having the same conversation with small business owners about their web presence. As a small business owner, you may now have a website that you feel is not too bad. You may also be sick of marketing types telling you that your website is important as it ‘says everything about your brand’.

But, the truth is - they're right! You can get away with creating a decent-looking website with a DIY website builder such as Squarespace or WordPress - but that's all it will ever be… a DIY job. Unfortunately, producing your own website can be very time consuming and, because you're the one who has to update it, it can feel like a constant work in progress. It’s easy to critique your own work and branding choices, causing you to re-model the website again and again and again.

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