In today’s age of hyper-connectivity and high-speed online shopping, having a social media strategy is vital. You only need to look at the amount of people who’re using social media platforms to see why a strategy is important. Globally, 3.6 billion people are using it and that number is expected to increase to 4.41 billion by 2025.
Therefore, social media is the arena in which you’re able to reach new customers, drive business awareness, build your name as an industry leader and develop a community of brand ambassadors.
To help you come up with a strong social media strategy, we’ve put together a list of five of our favourite tips.
No matter which social media platform your audience is most active on, it’s worth investing in tools that help you grab their attention from the moment they find your brand page. This can be achieved with high-quality graphics and software that comes in handy is Canva.
Canva is a versatile graphic design system that has a variety of templates for multiple social media platforms. You can design posts for Instagram, craft videos for TikTok, produce YouTube channel art and so much more.
Another app worth downloading is Adobe Spark, which boasts over 34,000 templates for designing eye-catching imagery and has easy to use features.
One of the latest trends to rise in the world of social media is social audio apps like Clubhouse and Twitter Spaces. These apps create live audio rooms where people from different industries can talk about a range of topics, providing new marketing opportunities.
For example, a fashion brand could use Twitter Spaces to set up an audio roundtable with influencers about the topic of sustainable fashion. Listeners will be able to benefit from educational content and the brand benefits from increased exposure and networking.
Pinterest is a platform that should definitely be featured as part of your social media strategy. This is due to it being one of the largest search engines in the world and its focus on engaging graphics that are used for product discovery.
Pinterest is of particular benefit to eCommerce brands, as 82% of weekly active users say they’ve bought products based on the content they’ve discovered.
Some useful tips for getting started with Pinterest include creating a keyword rich profile for improving the chances of people finding your pins, using high-quality images and creating different kind of pins for providing extra information.
When promoting your products and services, there’s the temptation to focus solely on ‘selling’ your business with aggressive marketing, links to new offers and sales-orientated copy.
While this has its place, it’s important that you don’t go overboard as you run the risk of alienating your audience. Instead, strike a balance between promoting your products and offering valuable content in the form of articles, videos, contests, quizzes etc.
Content audits involve analysing all existing website assets and determining how they can be repurposed or updated. This is especially useful for a social media strategy because you can take existing website content and chop it up into social media posts.
As an example, you may have written a long-form article that’s filled with great quotes. Highlight the quotes you think will resonate the most with your audience and turn them into carousal social media posts.
If you’d like help with putting these tips into action, we’re happy to lend a hand. We specialise in creating tailored social media strategies for a range of industries and to find out more get in touch on 0113 357 0440.