Simple SEO tips to help your business rank higher on Google
One of the best ways to make your website work for your business is through search engine optimisation – it’s integral to ensure that you are doing all that you can to give your site the best chance of being found on Google and other search engines.
Content is King – or Queen!
The originality of the content on your website is key – this gives you the opportunity to show off your expertise in your industry. Whilst this doesn’t have to be state of the art by any means it’s better to strive to make your content on your site stand out and be as targeted as possible, honing in on a particular area if possible.
How to use keywords for SEO: Improve your Google ranking with these free tools
You want to use keywords as efficiently and effectively as possible – without comprising the great content on your site. The trick is making yourself standout, and here’s 5 ways to get started:
Utilise Google’s Keyword Planning Tool
Using this tool allows you find out what people are searching for and which terms are getting the most traffic. Simply enter the terms and keywords that you think will produce relevant search results and Google will provide you with synonyms, related terms and a guide to how often those search terms are used.
Remember that you don’t just have to add the ‘most searched’ terms to your site. Use as many as possible, but without turning your web-copy into a list of keywords!
Nine tips to networking
After an exciting first year at Trio Media, the summer is finally upon us, and so is networking season - events, parties and general shin-digs. The team in our Leeds office is growing, and so are our expertise.
As we get ready to set off to various meetings and networking events, we thought... hey! Why don't we share our top tips for effective networking? It doesn't have to be a top source for lead generation, and if you force it, it will never be.
So, what can you do to get the most out of networking without breaking a sweat?
DIY Websites - The False Economy
At Trio Media we're used to having the same conversation with small business owners about their web presence. As a small business owner, you may now have a website that you feel is not too bad. You may also be sick of marketing types telling you that your website is important as it ‘says everything about your brand’.
But, the truth is - they're right! You can get away with creating a decent-looking website with a DIY website builder such as Squarespace or WordPress - but that's all it will ever be… a DIY job. Unfortunately, producing your own website can be very time consuming and, because you're the one who has to update it, it can feel like a constant work in progress. It’s easy to critique your own work and branding choices, causing you to re-model the website again and again and again.